Italian Wine: The pinot grigio effect

Italian white wines have taken over  consumer affection. Indeed, for the first time in decades, sales show that French and American wines have stepped down after dominating the British drinkers’ habits.

People seem to very much  enjoy the pinot grigio. Apparently, the Italian white wine has become the default choice in UK kitchens. Sales show that  Pinot Grigio now accounts for 40% of UK sales. That makes it the third most popular grape variety, after the Chardonnay and the Sauvignon blanc.

Why this Italian success? The reasons are highly sensible to how much cheaper its wines are compared to others. According to the Daily Telegraph, an average Italian wine in Britain is £4,23 where a French wine compares to an approximate £5,11 average.

So what will it be:  Gnocchi and Pinot Grigio this summer?

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Filed under Dinner, Italy, UK, wine

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